IT’S EVERY DAY AT HERA
Client
HERA United
Year
2026
For International Women’s Day, I designed the campaign visuals for HERA United: a statement seen across Amsterdam that sparked conversation about equality in women’s football.
Services
THE CLIENT
HERA United is the first independent women’s football club in the Netherlands. It is built on the belief that women deserve equal visibility and opportunities in football. The club has a mission that goes beyond results on the pitch, supported by a community that shares its story.
THE BRIEF
For International Women’s Day, HERA asked for campaign images that strengthen its message. Not a standard one-day campaign, but a visual statement that says equality in football should be normal every day.
THE CONCEPT
The campaign is built around one clear idea: It’s every day at HERA. For HERA United, this is a standard to live by. The idea became a graphic statement that is direct and unmistakable, both on the street and online.
ACROSS AMSTERDAM
Campaign images appeared on posters across Amsterdam, through sponsors and partners, on social media, and in Het Parool. This mix of street presence and media coverage took the campaign beyond its own community.
THE RESULT
A campaign that felt like a movement. Visible in the city, shared by the community, and picked up by the press. Design that does more than inform: it brings people into a belief. The visual language matches HERA’s energy: clear, direct, and confident.
