BRANDED GAMIFICATION STORY SETS
Client
433
Year
2025-2026
For 433, the world’s biggest football media platform, I designed several branded gamification story sets that help brands connect with football and engage millions of followers.
Services
THE CLIENT
433 is the world’s largest football media platform, with tens of millions of Instagram followers. The platform thrives on fast, visually strong content that keeps fans engaged. Brands can tap into that energy through branded campaigns across 433’s channels.
THE ASSIGNMENT
433 sells branded story sets to brands that want to reach their audience through interactive Instagram content. The challenge: keep the energy of 433, blend in the partner brand, and turn viewers from passive followers into active participants.
GAMIFICATION AS STRATEGY
The story sets use gamification elements: polls, quizzes, and mini-games that challenge and activate viewers. By making the content interactive, engagement grows and people stay longer.
CUSTOM DESIGN
Each set was tailored to its brand. From colors and typography to tone of voice and animation style, every design matched the partner’s visual identity while keeping the fast, energetic feel of 433.
CAMPAIGNS AND PARTNERS
The sets were made for many campaigns and brands: PSG, 433 Energy, Fortnite, Kings League, Vueling, and more. Every brand has its own audience and expectations, yet all fit the same direct, fun, visually powerful format of the platform.
THE RESULT
Multiple branded gamification sets went live on 433’s Instagram channels for international campaigns with millions of viewers. Content that is not just watched, but played.
