HERA United is a football club built on the belief that women deserve equal visibility and opportunities in the game. For International Women’s Day, I designed the campaign visuals that turned this message into a bold public statement.

The artwork was created as part of a larger campaign that appeared across Amsterdam: on posters in the city, through sponsors and partners, on social media and featured in Het Parool. The goal was not just to design a poster, but to visually translate HERA’s belief that equality in football should not be limited to one day, but should be part of the game every day.